Why is Market Research Crucial for Business Success?

Market is dynamic. What works now may not be suitable tomorrow. It is imperative for every business to keep an eye on changes and adopt proper strategies according to market demands and trends. Any company failing to frame new policies will risk business growth and survival in the market.

What is needed to succeed in the dynamic and competitive market?

The answer to this problem is market research services. These are proactive approaches to collect essential data and understand the critical components of the targeted market. Customized market research helps companies gain invaluable information about competitors, market trends, demographics, economic shifts, and targeted audience.

Making marketing decisions without substantial evidence and insights involves enormous risks. The data-backed insights help carve strategies and marketing plan assessing the current industry standards. It is an essential service whether you are looking for expansion or launch new products and services.

Without an iota of doubt, market analysis services play significant roles in your business success. They offer the following information that impacts your business positively:

Know your market size

It gives information about the market size, sale revenue, market segmentation, demand and supply and other factors. Demarcating your market size will help to make potential strategies to target your audience.

Know and Understand your Customers

Understanding of customers decision-making is very critical for your brand success. It informs you on buying patterns, customer behavior, identifying the targeted audience, age group, client perception, and other factors.

Evaluate Customer Needs

Continuous evaluation and understanding the exact need of potential customers help to develop your products and services accordingly. Even the existing products can be modified based on the finding in the research.

Competitor Analysis

Analysis of competitors helps to find valuable information about their strategies, impact on targeted consumers, and other factors. These insights are helpful to modify your approach as well.

Explore Business Opportunities

Market research can act as a tool to identify untapped or unexplored markets relevant to your industry. It helps to bridge existing gaps and find out more opportunities for your business.

Solve Business Problems

There is a reliable way of identifying your business problems, if any, in the market research. Finding the business problems help to resolve or get possible remedies in place.

For example, it tells the reasons for reduced sale volume, brand awareness or negative brand image in the market.

Develop Suitable Business Strategies

Insights coming out of research data can be used in developing strategies for product or service pricing, distribution, advertising, and other business decision. Research guides businesses to make better decisions and other activities.

Customized market research and analysis help any business minimize risk and enhance possibilities for growth and progress.

Are you looking for reliable market research services?

Penterra Analytics offers customized market research and analysis services to businesses worldwide helping them to grow and achieve success. Contact them to get services today.

Importance and Benefits of Using Lead Generation Research Services

Today, businesses need a solid audience base and lead generation will help your marketing and sales efforts.

Lead generation is nothing but a market strategy. It stands for stimulating and capturing the interest of the potential customers in a product or service to generate sales.

Digital platforms have been used in greater numbers for lead generation. But, these platforms and channels have undergone some specific changes largely due to the growth of newer social media and online techniques. That’s why opting for Lead Generation Research Services will help you make your task easier.

More information available has led to the rise of self-directed buyers. Nowadays, several techniques are being used to establish and qualify sales leads before they will get passed to the sales departments.

Importance of Lead Generation

Over the years, several changes have taken place in the buying process. Marketers implement advanced ways to approach buyers. They design their type of noises to be heard by the target customers. Mass advertising and email blast techniques are still being used by marketers.

However, there are a lot of other options available that have made the businesses to shift focus and concentrate on the customers finding them. Apart from that, marketers are also striving for building a continuous seller-buyer relationship. There are businesspeople that use Industry News Monitoring services to extend their reach in the market.

Benefits of Lead Generation

Increase in Sales

You can get the benefit of increasing your sales by using lead generation services. Lead generation is a must in this highly competitive world.

Contributes to a Positive ROI

Since it’s a marketing technique, lead generation plays an important part in bettering return on investment. Since you pay only for the leads receive, there are greater chances of squaring ROI.

Target Desired Customers

Lead generation enables you to target your customers at different demographic locations. Hence, you decide where you think you could make more sales.

Costs less Then TV, Print and Billboards Ads

Since advertising has always been a requirement for getting success in a business, it’s vital to go for the most convenient market strategy that will be cost-effective and produce better results. Lead generation is the very option for a business.

So, these are the reasons why lead generation is essential for businesses.  If you want to use lead generation and Company Profiling Research services, contact Penterra Analytics today. Penterra Analytics is a renowned company offering a wide range of services related to market research and analytics.

Contact Penterra Analytics now!

A prioritized research report grants a merchantable profit period

Market is a perilous ground for entrepreneurs and businessmen. With so many variables in the sector revolving financial, social, political and natural aspects, the very weave of the market is constructed from unpredictability and fluctuation. The reduction in the number of successful commercial endeavours is due to the dearth of proper intelligence, their execution and an astute strategy. The need of research reports in conjuring of a fruitful and decisive trade methodology is very critical for the success of an initiative.

The research procedures are of two main types – I) The Syndicated Research; analyzing and drawing inferences on reports released by accredited surveying organizations that release statistics and intelligence regarding general overview of different industrial domains. II) The Customized Research; a focused analysis on a particular domain funded by a singular entity to ensure insightful assessment on the firm’s future in that particular sector.

The Customized Research Reports are very creative and effective as it paves a planned approach towards financial marketing & investments and turn the venture into a profitable one. The process has two reporting systems – I) The Primary Research; information gathering from different firms and recording their individual visions. II) The Secondary Research; scrutinizing the previously published reports of the firms and drawing productive inferences from those. Thus from the Customized Secondary and Primary Research Reports a client can benefit a lot.

But how can one successfully incorporate a customized research?

The third party consulting and archiving service providers are the best option to accelerate an intelligence accumulation drive for any firm. The reports of Procurement Research Services are

.Inclusive of benchmark data and cost effective trend analysis

.Convenient is pinpointing the exact information

.Consistent in supplying data regarding product & vendor characteristics, pricing dynamics, negotiation and many more

.Unbiased in integrity and are defragmented

Penterra Analytics is the one of the best procurement research service provider in the sector. We offer

.Real-time and updated reports on varied categories

.Strategic planning

.Strategic sourcing

.Process implementation

.External and complementary collaborations

….and others

So, contact Penterra Analytics for customized research services today.

Penterra Analytics turnkey’s a financial business outlook into a profiting entrepreneurship

The common courtesy is to bow but to bow out is a sign of vulnerability under oppressive conditions. The latter is more common nowadays in the financial layout of the world. The unsparing rivalry in the unforgiving market is making the financial system a dreaded sector. Constant upheaval in the global political scenario has destabilized the financial system with fluctuating stockpiles and exchange rates. Due to such dire conditions the maturity of the market has fallen as many of the start-ups and corporate are failing to synchronize with the frequency of the market due to dearth of flexible and updated financial strategies. Without proper financial resilience surviving the cut is not possible. 

The Financial Modeling and Analysis services from Penterra Analytics not only grounds a solid base for a company but also predicts and measure its growth in the sector. The financial modelling service works with the essential task of establishing a business framework of a firm in financial real-time co-ordinate, which represents the performance of the same in the fiscal sector concerning application of quantitative finance, corporate finance and accounting. The modelling helps in assessment and prediction on the required intentions of the firm vis-à-vis lending or investing on financial projects through analysis of market trends and fiscal ratios.

Suggesting the proper investing or lending plans to the client is also a vide point in Penterra Analytics’ agenda. We cater Buy Side Research services to the clientele regarding purchasing of investment products like equity, hedge funds, venture capitals, trusts, prop trading and more through critical analysis of the entities and their future economical evaluation. We also assist the firms on lending ventures by offering our Sell Side Research services. The in-depth analytical research reports and concrete information from our end enables the client to sell foreign exchange, bonds, stocks and others to focused gateways of financial industry to reap maximum turnover.

Top 4 Reasons Why You Need Competitive Intelligence Analysis for Your Business

Competitive intelligence refers to the collection of the market information to analyze and deduce a pattern from the competition which shows the market dynamics and how they change with the presence of your competitors.

Your competition may be providing more attractive schemes then you are, might be marketing its services and products better and more importantly might have a better brand image then your business. Since all of these competitive intelligence observations ask for an immediate implementation of techniques and tactics to beat the competition, choosing Competitive Intelligence Analysis services will become crucial.

Top companies and businesses are required to do this on a daily basis as they can’t survive if they don’t keep themselves updated with competition information. There are many sources from where you can gather intelligence. All of these sources provide you with the market and competitive intelligence.

However, you will need to analyze the data and find out which is the best course of action. In many cases, stay quiet can be an option whereas in others you may have to act very fast against the competition.

Gather competitive intelligence or using Competitive Industry Analysis Services is vital for your business due to the following 4 reasons:

•    You need it to be aware of the market dynamics and understand when you are being outsmarted or if you are outperforming the competition.

•    You need it to have maximum knowledge of the external business environment which may influence your marketing strategy and long-term view of the company.

•    You need it to assess the risk by knowing the changes taking place in the market and what kind of influence they will have on your business.

•    You need competitive intelligence for opportunity analysis wherein an opportunity ignored by your competitor can be taken over by your brand.

Hence, there can be plenty of reasons to carry out competitive intelligence analysis for your business regularly. Don’t forget; competitive intelligence is not only about making you stronger against the competition but also about analyzing yourself with regards to your market standing. Such analysis will eventually help your customers, channels, employees, and other stakeholders.

To use excellent competitive intelligence and Business Plan Development Services, you can contact Penterra Analytics. Penterra Analytics is a world-class company that has been providing numerous services related to market research and analytics for many years now.

Contact Penterra Analytics today!  

Top Reasons Why You Need Social Media Analytics Services

Social media has given people a phenomenal authority to shape the business narrative. No matter whether your goal is to boost sales, increase brand awareness or enhance customer satisfaction, social media can prove to be an incredible tool. As a marketer and communication professional, it’s easy to understand what social media can do; it has much information about your competition, customers, and the target market. For others, understanding the true value of social can be difficult and that’s where Social Media Analytics services come in handy.

Measure Social Media ROI

From a company’s point of view, social media can be a lifesaver. It enables you to measure social media return on investment (ROI) for customers and provide you with actual figures to exhibit the effectiveness of social media campaigns. If you aim at increasing web sales, tools such as Google Analytics will show you how users reached the website and how many of them make a purchase.

Refine Your Social Media Strategy

Just a few clicks and we can see which tactics are working for us and which aren’t, allowing us to focus on our efforts that deliver actual value and work on improving on the ones that aren’t. For instance, if you have noticed that images embedded in the content attract more engagements or clicks to your site, you can compose your content in a way that it’s shared with an image attached.

In short, Digital Analytics Services, especially social media, allows marketers to gain a complete understanding of their brand. They can also refine social media strategy to achieve their goals and objectives.

Know Your Customers

Today, almost every business has a digital footprint and marketing professionals can take great advantage out of it. Social media can work as a way to engage with your target audience in real time.

On the other hand, social media analysis helps to get a better understanding of the needs of your audience. Analytics lets you know which types of content engage your audiences, encourage clicks, likes etc.

Benchmark against Competitors

There is no denying that much can be learned from competitor analysis. Social media analysis enables businesses to identify their competition, what they do and where the flaws are in their social media strategy.

So, what are you waiting for? Contact Penterra Analytics to receive digital analytics and Consumer insights analysis services at reasonable cost.

Penterra Analytics provides you with a wide range of services related to market research and analytics.

Why Social Media Analytics Services Are Important for Your Business?

Today, most of people have realized the importance of social media and are giving it the respect as a genuine extension of a site, rather than an individual entity. It provides you with a platform where you can share your thought and spread your message.

On the other hand, the use of  Social Media Analytics services is also gaining in popularity for many reasons. Tracking your social media analytics is crucial as it helps you find out what is or isn’t working and allows you to track your progress over a specific period.

Here in this post, I am sharing my experiences with social media analytics.

When I started social media marketing, I had no idea about analytics. I used to invest most of the time in getting a steady stream of content through different profiles. I would generate the content, pushed it on my social media channel, and once it was done, I used to cross my fingers hoping that visitors would come to visit my pages. But, it didn’t work out most of the time.

There is no denying that content is the key, but so is engagement. You are required to drive people on your site to see the impressive content you have composed. You also need to know whether visitors like your content. So, how would you know that you are doing the right thing? Here is where the role of social media or Digital Analytics Services becomes essential.

Social media analytics enables you to know how many people visit your site every month or how many people come from each of your social media platforms every month.

Secondly, a shortcoming of traditional marketing is the inability to figure out the exact information on ROI. Counting the number of assigning a value to media coverage is very subjective, tough to calculate, and not always an accurate measurement system.

Though return on investment (ROI) of inbound content marketing is not that easy to gauge, analytics helps you see a bigger part of the whole picture. Apart from showing how your following has improved and how many fans have you accumulated, some analytics services providers let you track how many leads your social media efforts have brought in.

So, no matter whether you are a big or small company and investing money and time in social media, you should consider social media analytics to get the whole picture and see the fruits of your efforts.

Penterra Analytics, a renowned Indian company, provides you with some excellent social media analytics and Consumer insights analysis services at very competitive costs. The company has earned a great reputation for offering a wide range of top-class services related to market research and analytics. 

Top Reasons Why You Should Opt for Industry News Monitoring Services

If you are looking to ensure long-term success for your business, getting a complete idea about what is going on in your industry is the first step. Media or Industry News Monitoring services will help you keep updated with the latest industry trends- and it shouldn’t take much of your resources or time. Here are some factors why you should opt for monitoring the media for industry news:

Anticipate Spikes in Demand

Industry news monitoring will give you an idea of the future demand for interest in your product or service. If you start seeing social media posts, articles, and other media mentions for the types of services and products you sell, it may signify that you are about to see a rush of orders! In case you are aware of these spikes in demand, you can take actions to make sure your distribution and production channels are ready to respond.

Differentiate Yourself from the Competitors

Media monitoring is all about discovering what your competitors are doing; know about their latest campaigns and find out how much media attention their endeavors are attracting. You can use your competitors’ ideas as inspiration for your campaigns or as a warning for what does not work. If you try to be original, you can use monitoring to know whether your marketing ideas have already been tried before.

See What Others Think of Your Brand

Media monitoring is also a way of assessing the effectiveness of your marketing campaigns. Company Profiling Research services will also compliment the media monitoring. Media monitoring can assist you in identifying misconceptions about your brand, meaning you can take measures to correct them. For instance, you may believe that your marketing team has done a wonderful job of explaining your services or products to the world, but you cannot be sure unless you check what questions people are raising about them on social media platforms.

Turn Negative Perceptions Around

When you have employed your best efforts into building a business, it would be tough to know customers badmouthing your brand online. However, you should pay attention to negative remarks surrounding your brand, rather than placing your head in the sand! Media monitoring allows you know as soon as your product or service is presented negatively so that you can address the complaints immediately. Responding promptly to the negative feedback means you care about your customers’ experience.

To learn more about industry new monitoring and using Lead Generation Research Services and other services related to market research and analytics, contact Penterra Analytics. Penterra Analytics has been a leader in the field of market research and analytics services.      

Some Basic Differences between a Buy-Side Analyst and a Sell-Side Analyst

The basic difference between a Sell-Side analyst and a Buy-Side analyst is the nature of the firm that employs them and people to whom the give suggestions. A sell-side analyst provides Sell-Side Research services and works for a firm or brokerage that not only manages individual accounts but also makes recommendations to the clients of the firm.

Sell-side analysts issue the often-heard recommendations of “outperform,” “neutral,” “strong buy” or “sell.” These recommendations assist customers in deciding to sell or buy individual stocks. This is useful and effective for the brokerage because whenever a client chooses to trade some stock, the brokerage receives a commission on the transactions.

This cannot be said that sell-side analysts suggest or change their opinion only to create a transaction. But, it’s important to know that these analysts are paid and eventually answer to the brokerage, not the clients.

In addition to that, advice provided by a sell-side analyst is called “blanket recommendation,” as they are not directed at a single client, but at the general mass of the company’s clients. These directions are inherently broad, and they may be inappropriate for specific investment strategies. If you are looking for the guidance from a sell-side, it’s crucial to determine whether the guidance suits your investment style or not.

In case you are planning to use Buy-Side Research services, contact a buy-side analyst. A buy-side analyst generally works for institutional investors like pension funds, hedge funds, or mutual funds. These experts conduct research and give counsel to the money managers of the fun that employs them.

Buy-side analysts determine who promising an investment looks and how well it will coincide with the fund’s investment strategy; they often base their recommendations on this evidence. The suggestions are not available to anyone outside the fund. If a fund opts for an experienced analyst, it doesn’t want funds in competition to have the same advice. A buy-side analyst’s talent and success are gauged by the number of fruitful suggestions she or he gives to the fund.

To learn more about it and use services, such as Financial Modeling and Analysis services, data outsourcing, etc., contact Penterra Analytics. Penterra has been providing top-quality market research and analytics services for a long time.

Contact Penterra Analytics today. 

Top 4 Benefits of Using Business Plan Development Services

Choosing an agency for creating a business plan can help you identify potential risks and opportunities your business might encounter, get away with penalties, fines and other legal problems, adapt to the marketplace changes, and expand your reach. You can use Business Plan Development Services and share the plan with advisers, potential partners and sources of funding. Here are some advantages of developing a business plan:

Obtain Funding

Potential investors may ask a variety of questions about your existing business or startup. A well-designed plan will not only give them answers but also show that you are organized and have in mind all marketing, financial, legal and human resources aspects related to your business. A thorough business plan will enhance your chances of obtaining bank loans and venture capital.

Get Advice

Business professionals will give you more advice on your business if they can speak objectively on numbers, rather than giving you their personal opinion of your idea. Leading organizations and companies often give you free advice on commencing business and also assign an executive to read out your business plan and offer suggestions. In addition to that, Competitive Industry Analysis Services can efficiently compliment your business plan.

Identify Problems

A well-maintained business plan can address the area of starting and running your business plan. When you research the information you are planning to include in your business plan, you may find that suppositions you developed about your budgets, licensing and permitting, cost of materials, real estate, labor costs and other critical aspects of your business are incorrect.

Getting to know about this before launching your company provides you with the time to make adjustments before you sign contracts and commit funds.

Exit Strategy

Alongside providing a platform for success, a business plan sets realistic criteria for concluding the business to prevent your throwing valuable money after bad. Business failure can be disheartening and business owners hardly objective when facing this reality. Substantial numbers and data that tell you the business is untenable may help you make the final decision of shutting down the failing business easily.

So, these are the top 4 things how a business plan can help you. For Competitive Intelligence Analysis Services, business plan development, and other services related to market research and analytics, you can reach Penterra Analytics.

Penterra Analytics is a renowned company in the field of market research and analytics.

Top Reasons You Should Use Social Media Analytics

Do you have any idea about the information hiding behind your social media activities? It is your social media analytics.

The updates you shared, the interaction they got from your followers, the comments you replied to and other activities all form instrumental data. This information can benefit your social media marketing in different ways.

So, I have touched the top reasons why you should consider Social Media Analytics services.

Understand your audience

Doing something to know your audience using social media can help you in so many ways. For instance, analyzing your previous posts can help you choose the best time to share.

Timing is essential to social media marketing. If you post when your friends and fans are at their highest level of alertness, your activity will bring more traffic, engagement, and sales. 

Hence, you need to dissect your social media data and find the best time to post on social media.

Know your best social networks

Not all social media channels will work ideal for you. Just because Instagram has over 900 million users and Facebook has more than 2 billion users does not mean they will drive the best results for you.

There are many smaller networks like Flickr and Pinterest that can help you execute a strategy better. This information or data can be used to focus on social platforms that are working in your favor and eliminating ones that are not.

Create better content

By tracking your social networks, you can understand what content drives the best results. On networks like Twitter and Facebook, you will be able to know whether links, images or videos better. When on visual-centric networks, you can check what images perform the best.

Digital Analytics Services can also be used to figure out what content is doing the best. Social networks like Facebook offer built-in analytics that exhibits what types of media perform best.

Create a better strategy

You cannot create the best approach on your first try. We often make several mistakes and use different tactics that don’t work.

But if you study social media analytics regularly, you can figure out what these mistakes are. Therefore, when you optimize your strategy, you will be able to eliminate them and fortify it.

To pinpoint these mistakes using right social media analytics will be an ideal option. But with it, you better use social media listening to measure the impact your strategy is having on people.

So, these are the top 4 reasons you can use social media analytics. For more information on market research and analytics and consumer insights analysis services, you can browse the official website of Penterra Analytics.

Penterra is a top-ranked market research company in India.

How Market Research Services Can Help Startups?

Market research is helpful not only for startups but also for medium-scale businesses. Among other things, it helps you find out if your offering is likely to generate demand. Once you have an idea about who your customers are, the following will be some other things to think about:

•    Where are these customers?

•    How many consumers are there?

•    What do these customers want from your service or product?

•    How do you try to reach them?

Given these questions, you can create a full-fledged strategy for your customers. Here is where you can opt for Market Research Services.

Know where your customers are

In case you are planning to open a coffee shop in Delhi, it’s vital to understand that the primary market you will serve should be a crowded area, or maybe a place where sports activities and other functions happen. Due to the intense competition, people don’t travel far; therefore your addressable market will be a local one. Coffee is a high margin product, but the rentals of the location you are going to choose will also be very high. Since you have many competitors in that area, you will need to differentiate your product from them.

Estimate the size of the market

Once you are able to assess the size of the market you will target, you can ensure that you have commensurate resources in place. If you try to seek external investment, the market size will be of greater interest to prospective investors. With a coffee shop, the size of the market will be a combination of people living within a square kilometer of the premises, including passing traffic. One easy and effective way to get some idea about the market size is to do some primary market research.

Be clear on what your customers want

It’s essential to know the different requirements of many different customer groups. Customers of a coffee shop at a busy bus stand may simply want fast service.

On the other hand, customers in a coffee shop in a metropolitan city may want some place to spend some time. Some will love to have Wi-Fi access, others to fit a buggy in the door. While the product you are selling is the same, the service offering can vary significantly.

Create a market plan

Location is the key to a coffee shop, so this will be the core of your business plan. Once this issue is settled, external branding will assist you in communicating the offering to the market.

Handing our flayers, placing an advertisement in local newspapers, and listing in local business directories will also help create awareness. Social media is also a powerful tool to promote your brand.

So, these are the things you can keep in mind. You can contact Penterra Analytics for efficient Marketing Analysis Services and other services related to market research and analytics. The company has been providing top class services for a long time.

Understanding Syndicated and Customized Research Reports

You may have a ground-breaking innovation with the capacity to disrupt the market, but you need the market awareness, competitive intelligence, and strategic insights to make an innovative thrive. You should be ready for market research. But how would you know which research type is the most beneficial for your business?

With a common goal of analyzing consumer behavior and market trends to develop essential industry insights, the two widely-known forms of market research are custom research and syndicated research. Which is the best for you?

Let’s find out!

Difference between customization and syndication:

Syndicated market reports are usually drafted and sold by marketing research firms for extensive use by multiple companies. Many businesses in the same field can buy the same and apply its broad, widespread data to make their business strategy.

Customized Research Reports, on the other hand, are created for one company, making the data unique to the company’s specific product or service. With this access, companies get clear market insights into their particular innovation- allowing unique brand awareness and more accurate decision-making.

Cost Factor

In custom market research, there are mainly three significant cost factors across many types of marketing firms: time, resources used and research quality.

The emergence of automation leads to the ability to streamline these processes in less time with astonishing precision- making custom research affordable and insightful.

In plain words, less time, people and resources required to create a study, the less it costs. Less time saves money and provides a more accurate portrayal of the market at present versus how it may look months down the road- making critical business decisions to be made in real time.

Automation and Research Quality

Does automation compliment the Customized Secondary and Primary Research Reports? Robust algorithms can target, identify and reach the most relevant and influential leaders in the market. The ability to contact many targeted industry leaders at once ensures a higher number of appropriate responses.

Custom automation allows comprehensive, high-quality insights to quickly gather and present a template report- offering exclusive perceptions into specific innovation. This also makes vital decision makers exhibit their interest in your particular business, creating a space for developing professional connections and potential leads.

To know more about custom research, Procurement Research Services, and other concepts related to market research and analytics, you can reach Penterra Analytics. Penterra Analytics offers a wide range of services, including knowledge services, data services, analytics services, investment research services, and so on.