Top 3 Reasons Why Online Retailers Need Conversion Rate Optimization

You might believe that online retailers do not need optimization since buyers are simply searching for a particular product within their budget. If you click on a website, you are already interested and willing to buy something, so the conversion is easy, right?

Wrong! In most cases, retailers need conversion rate optimization analysis more than other online businesses for many reasons which will be discussed in this blog.

A website that’s tough to navigate, doesn’t look trustworthy, or does not prove its value to the page visitor will cause that visitor to click away if they are already determined to take action or not (add a product to cart or checkout).

Conversion rate optimization (CRO) is vital for retailers because it allows them to create and manage the most of the site traffic that they have and effectively making more money without spending much on the optimization or customer acquisition.

The following are the top reasons why CRO is crucial for your business:

Rising Pay-Per-Click (PPC) Costs

It’s no secret that PPC price has hiked significantly. High demand for the platform is the reason behind the hike- that’s simple economics, but it does not make shelling out more money any easier. PPC used to be the best way for startups, new and small businesses to get some attention while SEO (search engine optimization) kicked in, but it is becoming less of an option, especially if all clicks aren’t converting into sales.

That’s where CRO assists in making the most clicks that you get so that clicks pay for themselves.

Increase in Online Competition

You will see more and more retailers across the board, competing for your customers. Some of them are easting way other smaller retailers, meaning if you want to convert your visitors into customers you will need a website that is easy to use and which automatically prompt visitors to take the actions you want them to take.

Choosing CRO along with Key Opinion Leaders Profiling will enable you to stay ahead of the competition. 

Effects of Social Media

Social media provides great platforms for marketing and connecting with new and existing customers. There is no denying that social media has boosted the number of page views, but it has also fostered the phenomenon of a shorter consumer attention span. That means you will require capturing customer interest once you have it.

Having your services or products listed on your website is not enough anymore. You better differentiate yourself from your competitors which will need to have a unique story of your own tied to your offerings.

So, these are the top three reasons you need CRO. Penterra Analytics is a leading company which provides numerous services, including Data Entry Outsourcing Services, CRO analysis,  data services, analytics, investment research, pharmaceutical research and much more worldwide.

Contact Penterra Analytics today!