Top Reasons to Know and Use Consumer Insights Analysis Services

Understanding your customers’ needs is extremely important to make a company future-proof. Listening equips you with the power to learn from and talk to your customers to create ever-improving experiences.

Quality data will help your business collect customer insights and grow your bottoms line in the future.

What Are Consumer Insights?

Over the years, the use of consumer insights analysis services has reached new heights. However, many small businesses and startups are still unaware of this concept. Let us find out what consumer insight is exactly?

A consumer insight refers to an interpretation used by companies to get a deeper understanding of their potential customer thinks and feels. Analyzing human behaviors enables businesses to know what their consumer need, and most importantly, why they feel so.

When consumer insight research is done properly, it improves the effectiveness of how an organization communicates to its customers, which often changes consumer behavior, and hence increases sales.

But gathering good consumer insights can be difficult, so here is what you need to do and use consumer insights well:

Good quality data

Data quality is essential to the collection of consumer insights. Without high-quality data, your results or conclusions may suffer. Some people think of using sell-side and Buy-Side Research services to maintain the quality of the data collected.

An experienced analytics team

The role of the data analytics team is crucial to understand how the customers think and behave. If you do not have the right analytics team, it would be challenging to understand what the data is providing you.

Consumer research

It’s vital to know and acknowledge consumer behavior and consumer insight will help you engage with customers emotionally. To do that, you need not ignore the results of your consumer research, if you agree with them or not.

Database and segment marketing

Database marketing is a type of marketing using a database of consumers to make personalized communications. These databases may lead to personas, different segments, and sets of audiences. As consumer insights stay theoretical, database marketing proves to be an essential element to your research when it comes to learning and testing.

Difference between consumer insight and market research

Market research, both buy-side and Sell-Side Research services, can be defined as an action taken to collect information about markets and customers. It delivers information about market sizes, market needs, competitors, and customers. It is the “what” of markets and customers.

Consumer insights, on the other hand, provide the same but tend to come with recommended efforts that will help you amplify your company’s growth. In short, research shows us what’s happening, whereas consumer insights tell us why it’s happening, and allow us to make changes to our brand to improve customer satisfaction and customer retention.

To know more about market research and consumer insights, contact Penterra Analytics, a leader in the field of market research and analytics.

Penterra Analytics turnkey’s a financial business outlook into a profiting entrepreneurship

The common courtesy is to bow but to bow out is a sign of vulnerability under oppressive conditions. The latter is more common nowadays in the financial layout of the world. The unsparing rivalry in the unforgiving market is making the financial system a dreaded sector. Constant upheaval in the global political scenario has destabilized the financial system with fluctuating stockpiles and exchange rates. Due to such dire conditions the maturity of the market has fallen as many of the start-ups and corporate are failing to synchronize with the frequency of the market due to dearth of flexible and updated financial strategies. Without proper financial resilience surviving the cut is not possible. 

The Financial Modeling and Analysis services from Penterra Analytics not only grounds a solid base for a company but also predicts and measure its growth in the sector. The financial modelling service works with the essential task of establishing a business framework of a firm in financial real-time co-ordinate, which represents the performance of the same in the fiscal sector concerning application of quantitative finance, corporate finance and accounting. The modelling helps in assessment and prediction on the required intentions of the firm vis-à-vis lending or investing on financial projects through analysis of market trends and fiscal ratios.

Suggesting the proper investing or lending plans to the client is also a vide point in Penterra Analytics’ agenda. We cater Buy Side Research services to the clientele regarding purchasing of investment products like equity, hedge funds, venture capitals, trusts, prop trading and more through critical analysis of the entities and their future economical evaluation. We also assist the firms on lending ventures by offering our Sell Side Research services. The in-depth analytical research reports and concrete information from our end enables the client to sell foreign exchange, bonds, stocks and others to focused gateways of financial industry to reap maximum turnover.

Some Basic Differences between a Buy-Side Analyst and a Sell-Side Analyst

The basic difference between a Sell-Side analyst and a Buy-Side analyst is the nature of the firm that employs them and people to whom the give suggestions. A sell-side analyst provides Sell-Side Research services and works for a firm or brokerage that not only manages individual accounts but also makes recommendations to the clients of the firm.

Sell-side analysts issue the often-heard recommendations of “outperform,” “neutral,” “strong buy” or “sell.” These recommendations assist customers in deciding to sell or buy individual stocks. This is useful and effective for the brokerage because whenever a client chooses to trade some stock, the brokerage receives a commission on the transactions.

This cannot be said that sell-side analysts suggest or change their opinion only to create a transaction. But, it’s important to know that these analysts are paid and eventually answer to the brokerage, not the clients.

In addition to that, advice provided by a sell-side analyst is called “blanket recommendation,” as they are not directed at a single client, but at the general mass of the company’s clients. These directions are inherently broad, and they may be inappropriate for specific investment strategies. If you are looking for the guidance from a sell-side, it’s crucial to determine whether the guidance suits your investment style or not.

In case you are planning to use Buy-Side Research services, contact a buy-side analyst. A buy-side analyst generally works for institutional investors like pension funds, hedge funds, or mutual funds. These experts conduct research and give counsel to the money managers of the fun that employs them.

Buy-side analysts determine who promising an investment looks and how well it will coincide with the fund’s investment strategy; they often base their recommendations on this evidence. The suggestions are not available to anyone outside the fund. If a fund opts for an experienced analyst, it doesn’t want funds in competition to have the same advice. A buy-side analyst’s talent and success are gauged by the number of fruitful suggestions she or he gives to the fund.

To learn more about it and use services, such as Financial Modeling and Analysis services, data outsourcing, etc., contact Penterra Analytics. Penterra has been providing top-quality market research and analytics services for a long time.

Contact Penterra Analytics today. 

The Basic Understanding of Financial Modeling

A financial model refers to a tool that is built in Excel to measure and predict a company’s financial performance in the years to come. The forecast is usually based on the organization’s historical performance and needs of preparing a balance sheet, income statement, and cash flow statement. From there, more advanced models can be built such as leveraged-buyout, cash flow analysis, sensitivity analysis, and mergers and acquisition. Since the financial model cannot be prepared without experts, using Financial Modeling and Analysis services will be an excellent decision for you.

What is it used for?

The model is used for making the right decisions and performing financial analysis, either inside or outside of the company. Executives, inside a company, will use financial models to make decisions on:

•    Raising capital

•    Making acquisitions

•    Selling or divesting business units or assets

•    Growing the business organically

•    Budgeting and forecasting

•    Valuing a business

•    Capital allocation

Who builds financial models?

Different types of experts build financial models. When it comes to job and career, investment banking, corporate development, accounting, and equity research are some of the most common types of career tracks.

How can one learn financial modeling?

The only way to learn this job is to practice. It takes many years of experience to become an expert in the field, and you will have to learn by doing.  Learning about Sell-Side and Buy-Side Research services and reading research reports will help you compare your results with others.

Another best way to practice is to go through a mature company’s financials, create a flat-line model, and calculate the present value per share. This needs to be compared carefully to the current share price, or the target price of the equity research report.

It’s also vital to form a solid base understanding by joining financial modeling courses. In the meantime, you might be interested in building your financial models. If you don’t want that much hassle, you should reach a renowned company, like Penterra Analytics and use its services related to market research and analytics.

Penterra Analytics has been offering top class market research and Sell-Side Research

services for a very long time and has cemented its place in the market. The company provides a wide range of services, including business research, competitor analysis, web-based survey, desk research, data entry, business support, and so on.

Contact Penterra Analytics today!  

Understanding Buy Side and Sell Side: Meaning, Responsibilities and Goals

The financial market is growing rapidly every year as the business has become more globalized. In order to meet the demands of these organizations, various institutions have been formed. However, these institutions have been further categorized to understand their functions and operations better. Two notable and widely used examples of these categories in the financial world are buy-side and sell-side. These are nothing but financial industry terms for investment banks and managers.

Buy Side

The buy side generally includes firms that have capital; they are in search of assets and opportunities to buy assets. The buy side refers to the institutes and firms that are involved in the decision-making process linked to investment. Buy Side Research services providers or analysts manage portfolios for the owner or investors of the capital and get paid a fixed percentage of assets under management.

These organizations or institutes follow a fiduciary duty to work in favor of their clients and put the interest of capital owners above their own. The clients always have a choice of handing over their decisions to the buy side analysts or managers, who are responsible for the capital. Some popular examples of buy-side are retail investing, private equity, hedge funds, venture capital, etc.

Sell Side

Sell-side agencies or companies are the ones that target to pitch the assets and opportunities for selling. They usually represent the entities that ease the decision making for the buy side. The brokers and traders are the managers of this side. They hold the assets for a short time and earn their revenues from charges related to transactions. They don’t have to abide by high levels of fiduciary, but they are under an obligation to provide disclosure honestly and remain fair in their dealings. Institutions that fall under the Sell Side Research services category are market makers, investment banks, sales and trading, brokerage firms, etc.

Differences

Both the sell side and buy side have the disposition to add or detract value from the bottom line of their customers, but there is a significant difference between managing client’s capital and devising forecasts. Hence, for a better understanding of these two terms, you need to be clear about the responsibilities buy side and sell side firms.

Responsibilities

The main work or liability of a buy-side firm is to use their capital. They often utilize the price or analysis reference provided by the sell-side institutions, like investment banks, to make investment decisions. Also, they maintain a fund for investing activities.

On the other hand, sell-side firms closely monitor the performance of different companies and stocks, making projections on the basis of analysis and trends. This allows them to create a research report that contains the research recommendations. In most cases, these firms sell ideas for free.

Goals

Where the buy-side firms aim at making the profit from the investment they get from their clients, the sell-side managers strive to give advice and close the deals.

If you want to know more about the sell-side and buy-side or are looking for sell-side or buy-side and Financial Modeling and Analysis services, contact Penterra Analytics. Penterra provides you with a wide range of market research and analytics services. 

Why Financial Modeling and Analysis Services Are Important

Financial modeling and analysis services are indeed crucial to any business, be it a new business or an existing one, to show its performance and forecast financial decisions. And whenever the very term “financial modeling” comes to fore, many businesses think it of a 3 to 5-year financial analysis showing business plan.

Well, this definition is correct to a certain extent, but the financial model is far more broad and extensive. As long as its functions are concerned, it is often used to give vision, obtain early-stage investors, and to offer invaluable information and data about the company to its stakeholders.

In fact, financial modeling is a vital element that determines essential investment decisions, managing cash flows, examining earnings before interest, tax, depreciation, and amortization (EBITDA), and analyzing the quality of earning.

Hence, whether you are a sales or marketing executive or CEO itself, a financial model delivers excellent value to your finance-related decisions.

Also, the model draws the attention of many external stakeholders, such as investors, bankers, private equity firms, and others associated with your organization’s growth.

But, creating efficient financial modeling isn’t an easy task to accomplish. The models often encounter the following issues that undermine their accuracy. People looking for financial modeling also consider Buy and Sell Side Research services to give wings to their business.

Here are some tips to avoid the following problems and create an error-free sheet:

Inactivated Excel Add-inns

You will face a lot of spreadsheet errors when auto-calculation is set to ‘manual’ and “enable iterative calculation.” Here, you need to ensure common Excel add-ins, such as Analysis ToolPak as several excel formulas depend on it. This feature will undoubtedly help you provide accurate calculations.

Complex Excel Formulas

You should not use overtly complex formulas. An over-engineered model can bring you appreciation and applause from your seniors but might be tough for users to understand. Therefore, simplicity is a crucial tenet of great financial modeling.

Inconsistent Cell Formatting

It’s vital to ensure that all numbers are written in thousands all over the spreadsheet to get away with a misspelled naming convention of business units, assets or projects. And you need to be careful with the inclusion of conditional cell formatting to ensure consistency.

Hidden Cells, Rows or Freeze Panes

You should learn to avoid freezing panes and hidden items to guarantee that no important elements are overlooked. This would allow you to make erroneous changes to the complete worksheet.

Embedded Macros

You must keep in mind that not all users of spreadsheets know VBA codes or macros. Hence, you need to be mindful or macros in the model while preparing a model for the general public associated with your business.

Apart from the above-said challenges, there are many other difficulties that you may suffer when building a financial model. So, you can reach Penterra Analytics to get financial modeling as well as Sell and Buy Side Research services.

Penterra Analytics has been providing top class business intelligence and analytics services for a long time in India and abroad.

Major Similarities and Differences Between Sell Side and Buy Side

Are you in or looking to make a career in the investment banking industry? If yes, then it’s vital for you to know the difference between sell side and buy side. However, many of us are unaware of these essential terms and concepts. On many occasions, I have found students not only confused between the two terms but also about its usage in reference to investment banking roles in the industry.

Studies show that the sell side forms the 50 percent of the finance market while the buy side makes the other half. Let us explore the major highlights of sell side vs. Buy Side Research services.

Meaning

Sell side encompasses the entities which ease the decision making of the buy side. On the other hand, buy side includes entities that are often involved in making investment decisions.

Firms Involved

Where sell side includes firms such as commercial banking, investment banking, market makers and store brokers, buy side covers hedge funds, asset managers, retail investors, institutions investors etc.

Buy side firms are often bigger in terms of operations, but analyst may be lesser in number. These analysts usually interact with the sell side analysts. The number of analysts is higher when it comes to Sell Side Research services. These analysts are committed to the analysis of specific companies or sectors.

What They Do

Sell side companies keep track of the stocks, the performance of different companies and project their financials mainly based on trends and analysis. Sell side companies are generally “sell idea” to the client. These ideas are communicated for free in most cases. Their work is about financials and annual reports which may include a detailed analysis of the balance sheets, quarterly results, and other published data.

Buy side revolves around the entities that are used in deploying their capital. They may refer to the price and analysis offered by the investment banks for taking their investment decisions. Buy side has a pool of funds which is used for investing.

Goals

The main purpose of a sell side is to advise on research and close the deal. Sell side analysts conduct research and convince their investors to trade through their firm’s trading desk. In addition to that, the buy side firms work to beat the indices and generate investment returns for their valuable clients.

If you want to know more about buy side and sell side, Financial Modeling, and Analysis services, or anything else from the finance industry, you can contact Penterra Analytics now. The company provides excellent market research and analytics services. 

Benefits of Financial Modeling: A Practical Approach

Financial modeling is one of the most sought-after skills in today’s corporate world. The demand for expert financial modeling analysts is increasing day by day.  Since financial modeling is essential to every business, leading companies often choose to avail financial modeling and analysis services. In fact, financial modeling applications are vital to offering vision, garner early-stage investors, and provide stakeholders with relevant information.

Why Use a Financial Model?

So, why do you, as a business person, consider financial modeling applications? The answer may vary depending on the needs of your organization, but can include:

•    Identifying financial risk and strategy

•    Managing cash flows

•    Analyzing quality of earnings

•    Examining EBITDA (earnings before interest, tax, depreciation and amortization)

Like most companies, the human capital stretches. No matter whether you are a CEO, marketing, sales or purchasing executive, financial modeling will play a key role in making decisions.

In addition to that, external stakeholders, such as investors, bankers, private equity firms, and vendors demand financial, as proof of adequately fund an organization’s growth. You will also see businesspeople opting to sell side research services.

A Practical Example of Financial Modeling Benefit

Consider Private Equity or Venture Capital Firm

Private Equity and Venture Capital firms are watchful towards the financial health of their operating companies. Their fundamental question- what is the ROI (return on investment)? To reply to this question, they will need a rigorous budgeting process that includes financial modeling. They may choose to see the financial impact of the need to invest money in marketing, product development etc. Or, maybe the operating company may opt to cut expenses for profitability. The result of these decisions will need providing metrics such as breakeven analysis and EBITDA. These metrics will help management in making the right decisions to manage the company profitably.

The End Result

A financial model needs to be flexible and live. As the company grows, product lines enhance and external forces impact its direction; therefore, financial models must be able to monitor these significant changes.

Models will often generate an actual vs. forecast analysis, forecasting cash flow, and produce KPIs and other analytics. This data is crucial for the major stakeholders to calculate ROI and manage the business.

In the end, financial models capture the future operating, financing and investing activities that determine financial position, future profitability, and risk.

If you are looking for effective financial modeling or buy side research services, Penterra Analytics can be a one-stop company for you.