Why Is Key Opinion Leaders Profiling Important for Pharmaceutical Firms?

Key Opinion Leader (KOL) profiling approval is important for the success factor of a product during its life cycle. Different companies and organizations, especially pharmaceutical, often meet the key opinion leaders in the drug development procedure to receive advocacy and key marketing feedback. Organizations allocate considerable money and time in cultivating Key opinion leaders.

Key Opinion Leaders Profiling is essential for companies, as they want leaders for,

•    Advocacy Activity

•    Primary Investigation

•    Marketing View Points

There are plenty of market research companies which provide you with information, accurate, sharp and high-quality key opinion leader data. KOL services often include:

•    KOL identification and mapping

•    Primary profiling

•    Complete profiling

Some ways to identify KOL in the Bio-Medical field and other disciplines:

·        The main task is to collect important information on individual physicians from available public and commercial resources.

·         MS level curators carry out the project.

·   Information encompassing the physician’s name, address, qualification, research activities, awards etc. are collected and profiled in excel sheets.

·         The project is carried out with two rounds of quality checks.

KOL identification and profiling Services:

·     Primary Profiling: Database development that will help in collecting information on physicians in different domains

·  Complete Profiling: Creating a complete profiling project on a number of physicians in a particular disease area

Apart from KOL identification and profiling, there are other services, such as Data Entry Outsourcing Services and KOL management information that may help you reap great results. When it comes to KOL management information, it includes the development of KOL management system, customization of client’s KOL platform, maintenance of KOL database on an ongoing basis and development of an integrated repository of KOL management information.  

In case you are looking for KOL identification, profiling, management, and ranking services, Penterra Analytics will be the best place for you. The company has a huge database of top-ranked KOLs belonging to different medicinal specialties and geographical locations.

In addition to that, the company offers different services, including Conversion Rate optimization analysis, knowledge services, data services, analytics, investment research, and pharmaceutical research services in India and abroad.