The Basic Understanding of Financial Modeling

A financial model refers to a tool that is built in Excel to measure and predict a company’s financial performance in the years to come. The forecast is usually based on the organization’s historical performance and needs of preparing a balance sheet, income statement, and cash flow statement. From there, more advanced models can be built such as leveraged-buyout, cash flow analysis, sensitivity analysis, and mergers and acquisition. Since the financial model cannot be prepared without experts, using Financial Modeling and Analysis services will be an excellent decision for you.

What is it used for?

The model is used for making the right decisions and performing financial analysis, either inside or outside of the company. Executives, inside a company, will use financial models to make decisions on:

•    Raising capital

•    Making acquisitions

•    Selling or divesting business units or assets

•    Growing the business organically

•    Budgeting and forecasting

•    Valuing a business

•    Capital allocation

Who builds financial models?

Different types of experts build financial models. When it comes to job and career, investment banking, corporate development, accounting, and equity research are some of the most common types of career tracks.

How can one learn financial modeling?

The only way to learn this job is to practice. It takes many years of experience to become an expert in the field, and you will have to learn by doing.  Learning about Sell-Side and Buy-Side Research services and reading research reports will help you compare your results with others.

Another best way to practice is to go through a mature company’s financials, create a flat-line model, and calculate the present value per share. This needs to be compared carefully to the current share price, or the target price of the equity research report.

It’s also vital to form a solid base understanding by joining financial modeling courses. In the meantime, you might be interested in building your financial models. If you don’t want that much hassle, you should reach a renowned company, like Penterra Analytics and use its services related to market research and analytics.

Penterra Analytics has been offering top class market research and Sell-Side Research

services for a very long time and has cemented its place in the market. The company provides a wide range of services, including business research, competitor analysis, web-based survey, desk research, data entry, business support, and so on.

Contact Penterra Analytics today!  

Understanding Competitive Industry Analysis and Its Benefits

Understanding and keeping an eye on your competitors is an excellent way of staying relevant in the market. This is extremely important for small business executives and entrepreneurs. Many companies outsource professionals to keep track of their competitors and re-assess the market at regular intervals.

Many people believe that it’s a complicated, time-intensive and financially overwhelming process, specifically with the amount of data available online. Here is where Competitive Industry Analysis Services become vital for business owners.

Competitive analysis is an investment by which a business can gain useful insight into the market around them. By analyzing your competitors, you will not only be able to know about their best practices but also avoid the mistakes they have made.

Advantages

Competitive analysis is required to be seen as a continuous process where your business keeps on understanding the weaknesses, strengths, threats, and opportunities related to your competition. Most companies prefer to collect information about their competition, but many small businesses don’t recognize it as a competitive analysis. What matters the most is the quality of information gained or lost by hiring an outside source.

There are many benefits of Competitive Intelligence Analysis Services, especially if you track prices, products, research, staffing, development, and other aspects of the competition. “This is a phenomenon where a business can understand the internal and external environments they are operating in,” says Andrew Garrison, CEO of the Society of Competitive Intelligence Professionals.

The business benefits can be acquired by getting specific insights into the arena of your niche market, mainly if the information is itemized. For instance, if you sell computer monitors, tracking your competitors’ products, price, staff levels, social media and promotion scheduling may offer valuable insight into their company.

Here are the top benefits that can be gleaned by conducting competition analysis:

•    Understanding the market

•    Market potential forecasting

•    Better targeting customers

•    Competitor product tracking

•    Economic climate tracking

•    Competitor pricing

•    Tertiary market possibilities

•    Competitor product tracking

•    Customer acquisition

Over the time, by systematically conducting competitive analysis and using Business Plan Development Services, your business will be able to track trends, allowing you to better adapt to your market, competition, and customer base.

Penterra Analytics is a well-known company which provides you with a complete range of market research and analytics services in India and that too at very reasonable prices.

Contact Penterra Analytics today!    

How Business Monitoring Helps Business Owners?

Continuous business monitoring and reporting is a mandatory task for many companies, as the board may ask to see weekly, monthly and annual reports to gain a good sense of how the business is doing. For all businesses, from the service industry to e-commerce, business monitoring can save time and money and improve your process in the long run. This is the reason why companies opt for Industry News Monitoring services.

Management Insight

Business reports contain a lot of data around your company which may offer useful information for management. Insights on growth, profit, and spending will also be included to help create future marketing plans, projections, and budget.

Management can also use these reports to track business growth, identify trends and any anomalies which may require investigation. For instance, having some reliable data about your business means it can be consulted and shown to potential investors.

Identify Problems

Routine monitoring will help indicate any issues there may be in your company before they have a chance to escalate. In case it is only an annual report which your brand produces, then problems may be easily missed and could be draining your company of finances and time without your knowledge.

Exploring and monitoring a domain that has problems help you point out what has led to issues o where they began. This can be used to deliver a fix or come up with ways to improve.

Highlight Opportunities

Along with indicated problems within the business, reporting and monitoring at regular intervals can identify any opportunities to expand. Reports play a functional role as a way of recording past activity and time when expansion has succeeded. These can also be used to define future growth opportunities, detecting what worked well ad what else could be done in the future. Companies also use Company Profiling Research services to complement business monitoring.

Transparency

An annual report is also legality for you to provide the government, stakeholders, and others with financial data and other information about the business. Regular reporting will allow additional transparency, making the business look more attractive to potential investors.

Set Goals

Reporting on business performance guarantees that performance is compared over the time. The primary objectives of the reporting will be in line with KPIs, as they can show if these have been met. Whatever the results are, identifying trends and where the business is at can be used to set future goals.

So, these are some significant benefits attached to monitoring and reporting. For Lead Generation Research Services and many other services related to market research and analytics, contact Penterra Analytics.

Penterra Analytics is a top class company in India.

Meaning and Importance of Conversion Rate Optimization (CRO)

The conversion rate is about the percentage of visitors who perform your desired action on the page, if that’s filling a form, downloading an eBook, or buying your product or service.

Conversion rate optimization (CRO), on the other hand, is an excellent process of driving more visitors, who take a particular action and convert. CRO is calculated by dividing the number of people who convert by the number of customers who are told to take action. Today, business owners have started doing conversion rate optimization analysis for reaping higher results.

Importance of CRO

Usually, there are two fundamental ways to grow an online business: generating more traffic on a website to increase sales and turn the current traffic into customers. Conducting rigorous experiments on your site and leveraging the data to enhance conversions is a cheap and efficient strategy that will continue to generate sales in the future.

In e-commerce, conversions happen at every phase of a customer’s buying journey, as they rely on the purpose that a particular part of a website serves. For instance, a customer clicking through a product image is nothing but a conversion because it pokes him down the funnel and places his closer to making a purchase. By eliminating friction and making the conversion track smoother and shorter, you are creating more sales opportunities and boosting the sales process.

To maximize the value of traffic, you can consider Key Opinion Leaders Profiling services and engage in constant testing and experiment every aspect of your website for higher conversions.

How to optimize conversion rate?

CRO is a long process of careful experimentation executed through A/B testing. The essential step before you start testing anything is to explore your website’s sales funnel and identifying friction points that could be improved to achieve higher conversions. The best way to collect this type of data is to take a dig into your Google Analytics account and go through conversion reports to see how people are moving through your site and find where they drop off.

After crunching the data and determining potential conversion issues, you can move on to deciding what major aspects of your website you want to run experiments on. This often depends on the conversion goal you will optimize for. In Google Analytics, goals are utilized to know how visitors complete a task and navigate a website.

To know more about CRO, you can read our blogs on Penterra Analytics’ website. Penterra provides a wide range of services, including Data Entry Outsourcing Services, CRO analysis, and other market research and analytics services at a very competitive cost.

Contact Penterra Analytics today!

Some Basic Things You Should Know About Lead Generation

First, let us find out what a lead is. In simple worlds, a lead is a customer who has expressed some interest in a particular brand, its services or products.

Gone are the days when businesses started the relationship with a customer through cold calls and blast emails. Nowadays, for instance, a person will be surfing the web come across an eBook, slideshow or something else they find useful and interesting. In exchange, the person will provide the company with their personal information. Through this online or digital transaction, the person will be perceived as a lead.

This entire process is called lead generation. Some businesses also opt for Lead Generation Research Services to know the habits and likes and dislikes of the potential customers. The exchange of relevant digital content may sound familiar- very familiar.

That’s because lead generation is a component of inbound marketing. It also falls within the second phase of inbound marketing or the conversion of a website visitor to a lead (a lead a sales team can use).

Importance of Lead Generation

Another interesting way of thinking about lead generation is to take it like gathering valuable information; in fact, essential information. Information like a visitor’s name, email address, and company gleaned when they:

•Fill forms for downloading content

•Subscribe to an email list or RSS feed

•Share information for a coupon

Marketers often collect and utilize this data to nurture that lead. Since the persona has already shown interest in your service or product, this makes him a more qualified lead than outbound, traditional leads. Today, businesses don’t shy away from using Company Profiling Research services to know more about their customers.

Instead of shooting in the dark, companies using lead generation information are a step ahead to their competitors. According to a study, more than 60 percent of their leads online are two times more profitable than those generating below 20 percent of their leads online.

Along with rising conversion rates, lead generation can be a cost-effective solution as it focuses on combining both marketing and sales teams- virtually halting any communication gaps (a usual problem of many companies).

So, these are the necessary things you must keep in mind. To know more about lead generation and avail other market research services, like Company Profiling Research services and social media monitoring, contact Penterra Analytics.

Penterra Analytics is a renowned company in the field of market research and analytics.

Important Things That Every Digital Marketing Expert Should Know

Over the years, digital marketing has become an essential part of every business, startups, small and medium scale. Companies don’t shy using services like Social Media Analytics services to ensure a powerful online presence.

Here are some essential things that every digital marketer must know:

Programming languages

First, every digital marketer needs to be very comfortable with basic CSS and HTML. These two technologies provide physical layout and design to a web page. HTML and CSS allow you to work on basic documents like landing pages and blog posts, which are vital to a digital marketing strategy.

If you are looking to be a digital marketing superstar, try to be familiar with MySQL and PHP. PHP is nothing but a general-purpose scripting language used to create dynamic pages. Structured Query Language or MySQL is an open-source database management system used in conjunction with PHP to retrieve and store data. Both are implemented into HTML pages to transform a web page from static to dynamic.

Analytics

Speaking of analytics, every digital marketer is required to be well-versed in this category. The word “analytics” has lost its lingual command with the proliferation of the digital marketing. Most of the time it is viewed in the light of soft stats like the number of subscribers, page views, social media followers and visits to the site. Forget those.

According to Wikipedia, analytics refers to “extensive use of statistics and math” and the “discovery of meaningful aspects in data.” If you want popularity in the field of digital marketing, you need to look at who’s coming to your website, what channels are giving you buying customers, and what conversions are enhancing your customer relationships. In addition to that, you can use Digital Analytics Services to have a command over the concept.

Storytelling

Much of the digital marketing nowadays involves composing quality content. With that arises the need for knowing how to connect with the target audience. Employing your skills in programming languages as well as analytics, you can start crafting campaigns and stories that will resonate with people.

Being a digital marketer, my experience says that data from analytics exhibits conversion rates of site visitors to customers are higher when the form of the content driving visitors is a story. A story doesn’t refer to create fairy tales or fables, it means utilizing your brand’s voice uniquely and creatively. Whether you create a video, a blog post, or a Pinterest board, it should connect with your audiences’ preferences. Consumer insights analysis services can be of great importance to know the interest of your customers.

Penterra Analytics is a leading company which provides excellent market research and analytics services at reasonable cost.   

How Market Research Leads to Effective Procurement

Before introducing a product or service, a business owner should not forget to conduct a survey to know about the buyers or users of the products or services launched. If you fail to do so, your business might be at the risk of failure. Likewise, when we are looking to procure some sort of product, service or deal, the lack of information about the seller may put our procurement at risk. And, here is where Procurement Research Services become actively relevant for all businesses.

Therefore, it’s always advisable to all procuring officials to keep updating their knowledge and awareness about the market, clients, and competitors so that they could be able to attract qualified and eligible sellers or bidders available in the market. Market research or intelligence will be an excellent way to keep yourself updated, knowing the behavior of your targeted customers, and also keep an eye on the activities of your competitors.

Market research can be formal or informal. Information collected right from the bids can prove to the best source of market intelligence, if gathered on a regular basis. In addition to that customized secondary and primary research reports work as eyes and ears for procuring officials. Hence, continually looking for market intelligence, as it might come in any form, will help you reap excellent results.

Are you aware of the biggest risk associated with the lack of market intelligence or research, especially in public procurement? It is falling into the trap of an interested bidder. For instance, if a bidder knows that the purchaser isn’t aware of the market, he might disclose credentials of his product or services so carefully and selectively that you might feel tempted to ready your bid document, keeping in mind qualifications best suited the interested bidder and put technical specifications perfectly suited to the service or product offered by the bidder.

On the other hand, if you have gathered maximum knowledge on your market, clients, and competitors, you will prepare the bid document, technical specifications and qualification criteria in a way that the maximum participation of the bidders is achieved and you could get the best-by.

You can seek assistance from Penterra Analytics for getting Customized Research Reports and conducting market research. A top-ranked market research service provider in India, Penterra has been offering excellent services for the last ten years or so.