Important Things That Every Digital Marketing Expert Should Know

Over the years, digital marketing has become an essential part of every business, startups, small and medium scale. Companies don’t shy using services like Social Media Analytics services to ensure a powerful online presence.

Here are some essential things that every digital marketer must know:

Programming languages

First, every digital marketer needs to be very comfortable with basic CSS and HTML. These two technologies provide physical layout and design to a web page. HTML and CSS allow you to work on basic documents like landing pages and blog posts, which are vital to a digital marketing strategy.

If you are looking to be a digital marketing superstar, try to be familiar with MySQL and PHP. PHP is nothing but a general-purpose scripting language used to create dynamic pages. Structured Query Language or MySQL is an open-source database management system used in conjunction with PHP to retrieve and store data. Both are implemented into HTML pages to transform a web page from static to dynamic.

Analytics

Speaking of analytics, every digital marketer is required to be well-versed in this category. The word “analytics” has lost its lingual command with the proliferation of the digital marketing. Most of the time it is viewed in the light of soft stats like the number of subscribers, page views, social media followers and visits to the site. Forget those.

According to Wikipedia, analytics refers to “extensive use of statistics and math” and the “discovery of meaningful aspects in data.” If you want popularity in the field of digital marketing, you need to look at who’s coming to your website, what channels are giving you buying customers, and what conversions are enhancing your customer relationships. In addition to that, you can use Digital Analytics Services to have a command over the concept.

Storytelling

Much of the digital marketing nowadays involves composing quality content. With that arises the need for knowing how to connect with the target audience. Employing your skills in programming languages as well as analytics, you can start crafting campaigns and stories that will resonate with people.

Being a digital marketer, my experience says that data from analytics exhibits conversion rates of site visitors to customers are higher when the form of the content driving visitors is a story. A story doesn’t refer to create fairy tales or fables, it means utilizing your brand’s voice uniquely and creatively. Whether you create a video, a blog post, or a Pinterest board, it should connect with your audiences’ preferences. Consumer insights analysis services can be of great importance to know the interest of your customers.

Penterra Analytics is a leading company which provides excellent market research and analytics services at reasonable cost.