Top Reasons You Should Use Social Media Analytics

Do you have any idea about the information hiding behind your social media activities? It is your social media analytics.

The updates you shared, the interaction they got from your followers, the comments you replied to and other activities all form instrumental data. This information can benefit your social media marketing in different ways.

So, I have touched the top reasons why you should consider Social Media Analytics services.

Understand your audience

Doing something to know your audience using social media can help you in so many ways. For instance, analyzing your previous posts can help you choose the best time to share.

Timing is essential to social media marketing. If you post when your friends and fans are at their highest level of alertness, your activity will bring more traffic, engagement, and sales. 

Hence, you need to dissect your social media data and find the best time to post on social media.

Know your best social networks

Not all social media channels will work ideal for you. Just because Instagram has over 900 million users and Facebook has more than 2 billion users does not mean they will drive the best results for you.

There are many smaller networks like Flickr and Pinterest that can help you execute a strategy better. This information or data can be used to focus on social platforms that are working in your favor and eliminating ones that are not.

Create better content

By tracking your social networks, you can understand what content drives the best results. On networks like Twitter and Facebook, you will be able to know whether links, images or videos better. When on visual-centric networks, you can check what images perform the best.

Digital Analytics Services can also be used to figure out what content is doing the best. Social networks like Facebook offer built-in analytics that exhibits what types of media perform best.

Create a better strategy

You cannot create the best approach on your first try. We often make several mistakes and use different tactics that don’t work.

But if you study social media analytics regularly, you can figure out what these mistakes are. Therefore, when you optimize your strategy, you will be able to eliminate them and fortify it.

To pinpoint these mistakes using right social media analytics will be an ideal option. But with it, you better use social media listening to measure the impact your strategy is having on people.

So, these are the top 4 reasons you can use social media analytics. For more information on market research and analytics and consumer insights analysis services, you can browse the official website of Penterra Analytics.

Penterra is a top-ranked market research company in India.