How to Know Your Customers Better?

Over the years, the number of people using consumer insights analysis services has reached new heights. So, what are those things that make people analyze customer data? Do you want to know? Read on.

Consumer insight refers to the understanding of your customer, based on their experience with you, their buying behavior, and their beliefs and needs. It often goes beyond raw data or research. In fact, it’s a multi-view of your customers drawn from a strategic analysis of analysis of data, qualitative and quantitative.

Get Insights

Data is used to find trends in how your customers interact with your brand. You should leverage the information in order to optimize the overall customer experience. Even initial data can offer insight about client defection. Try to find out and evaluate when consumers make purchases. Analyze your customer’s average spend. By getting an idea about this type of information, a business receives perspectives for launching a product or service. Social Media Analytics services can also compliment the consumer analysis.

Get Feedback

Apart from examining customer interactions and engagements, surveys can be a way to learn customer preferences. Consolidate your customer base through conducting a survey and providing an incentive for each response. Focused groups may give extra insight into customer perceptions of your product and services in the market. These things can also uncover issues you don’t you were facing, enabling you to develop solutions that will enhance and improve customer perceptions.

Reshape the Experience

Based mainly on the critical insights acquired from analyzing your customer’s preferences, habits, and perspectives, you can target an area for change or opportunity. That’s how brands and organizations can begin to prototype and test ideas. Shift your attitudes to ponder upon the ways to alter a product or service line.

In case your data points low engagement with a specific part of your website, for instance, evaluate where adjustments could take place either in the flow of the site or on-page content to attract readers. See how the audience responds, and reconsider methods to change your service or product accordingly. Use Digital Analytics Services for better results.

Contact Penterra Analytics for top quality services related to market research, analytics, digital analysis, consumer insights, and so on.    

Top Reasons Why You Need Social Media Analytics Services

Social media has given people a phenomenal authority to shape the business narrative. No matter whether your goal is to boost sales, increase brand awareness or enhance customer satisfaction, social media can prove to be an incredible tool. As a marketer and communication professional, it’s easy to understand what social media can do; it has much information about your competition, customers, and the target market. For others, understanding the true value of social can be difficult and that’s where Social Media Analytics services come in handy.

Measure Social Media ROI

From a company’s point of view, social media can be a lifesaver. It enables you to measure social media return on investment (ROI) for customers and provide you with actual figures to exhibit the effectiveness of social media campaigns. If you aim at increasing web sales, tools such as Google Analytics will show you how users reached the website and how many of them make a purchase.

Refine Your Social Media Strategy

Just a few clicks and we can see which tactics are working for us and which aren’t, allowing us to focus on our efforts that deliver actual value and work on improving on the ones that aren’t. For instance, if you have noticed that images embedded in the content attract more engagements or clicks to your site, you can compose your content in a way that it’s shared with an image attached.

In short, Digital Analytics Services, especially social media, allows marketers to gain a complete understanding of their brand. They can also refine social media strategy to achieve their goals and objectives.

Know Your Customers

Today, almost every business has a digital footprint and marketing professionals can take great advantage out of it. Social media can work as a way to engage with your target audience in real time.

On the other hand, social media analysis helps to get a better understanding of the needs of your audience. Analytics lets you know which types of content engage your audiences, encourage clicks, likes etc.

Benchmark against Competitors

There is no denying that much can be learned from competitor analysis. Social media analysis enables businesses to identify their competition, what they do and where the flaws are in their social media strategy.

So, what are you waiting for? Contact Penterra Analytics to receive digital analytics and Consumer insights analysis services at reasonable cost.

Penterra Analytics provides you with a wide range of services related to market research and analytics.

Why Social Media Analytics Services Are Important for Your Business?

Today, most of people have realized the importance of social media and are giving it the respect as a genuine extension of a site, rather than an individual entity. It provides you with a platform where you can share your thought and spread your message.

On the other hand, the use of  Social Media Analytics services is also gaining in popularity for many reasons. Tracking your social media analytics is crucial as it helps you find out what is or isn’t working and allows you to track your progress over a specific period.

Here in this post, I am sharing my experiences with social media analytics.

When I started social media marketing, I had no idea about analytics. I used to invest most of the time in getting a steady stream of content through different profiles. I would generate the content, pushed it on my social media channel, and once it was done, I used to cross my fingers hoping that visitors would come to visit my pages. But, it didn’t work out most of the time.

There is no denying that content is the key, but so is engagement. You are required to drive people on your site to see the impressive content you have composed. You also need to know whether visitors like your content. So, how would you know that you are doing the right thing? Here is where the role of social media or Digital Analytics Services becomes essential.

Social media analytics enables you to know how many people visit your site every month or how many people come from each of your social media platforms every month.

Secondly, a shortcoming of traditional marketing is the inability to figure out the exact information on ROI. Counting the number of assigning a value to media coverage is very subjective, tough to calculate, and not always an accurate measurement system.

Though return on investment (ROI) of inbound content marketing is not that easy to gauge, analytics helps you see a bigger part of the whole picture. Apart from showing how your following has improved and how many fans have you accumulated, some analytics services providers let you track how many leads your social media efforts have brought in.

So, no matter whether you are a big or small company and investing money and time in social media, you should consider social media analytics to get the whole picture and see the fruits of your efforts.

Penterra Analytics, a renowned Indian company, provides you with some excellent social media analytics and Consumer insights analysis services at very competitive costs. The company has earned a great reputation for offering a wide range of top-class services related to market research and analytics. 

Top Reasons You Should Use Social Media Analytics

Do you have any idea about the information hiding behind your social media activities? It is your social media analytics.

The updates you shared, the interaction they got from your followers, the comments you replied to and other activities all form instrumental data. This information can benefit your social media marketing in different ways.

So, I have touched the top reasons why you should consider Social Media Analytics services.

Understand your audience

Doing something to know your audience using social media can help you in so many ways. For instance, analyzing your previous posts can help you choose the best time to share.

Timing is essential to social media marketing. If you post when your friends and fans are at their highest level of alertness, your activity will bring more traffic, engagement, and sales. 

Hence, you need to dissect your social media data and find the best time to post on social media.

Know your best social networks

Not all social media channels will work ideal for you. Just because Instagram has over 900 million users and Facebook has more than 2 billion users does not mean they will drive the best results for you.

There are many smaller networks like Flickr and Pinterest that can help you execute a strategy better. This information or data can be used to focus on social platforms that are working in your favor and eliminating ones that are not.

Create better content

By tracking your social networks, you can understand what content drives the best results. On networks like Twitter and Facebook, you will be able to know whether links, images or videos better. When on visual-centric networks, you can check what images perform the best.

Digital Analytics Services can also be used to figure out what content is doing the best. Social networks like Facebook offer built-in analytics that exhibits what types of media perform best.

Create a better strategy

You cannot create the best approach on your first try. We often make several mistakes and use different tactics that don’t work.

But if you study social media analytics regularly, you can figure out what these mistakes are. Therefore, when you optimize your strategy, you will be able to eliminate them and fortify it.

To pinpoint these mistakes using right social media analytics will be an ideal option. But with it, you better use social media listening to measure the impact your strategy is having on people.

So, these are the top 4 reasons you can use social media analytics. For more information on market research and analytics and consumer insights analysis services, you can browse the official website of Penterra Analytics.

Penterra is a top-ranked market research company in India.

Important Things That Every Digital Marketing Expert Should Know

Over the years, digital marketing has become an essential part of every business, startups, small and medium scale. Companies don’t shy using services like Social Media Analytics services to ensure a powerful online presence.

Here are some essential things that every digital marketer must know:

Programming languages

First, every digital marketer needs to be very comfortable with basic CSS and HTML. These two technologies provide physical layout and design to a web page. HTML and CSS allow you to work on basic documents like landing pages and blog posts, which are vital to a digital marketing strategy.

If you are looking to be a digital marketing superstar, try to be familiar with MySQL and PHP. PHP is nothing but a general-purpose scripting language used to create dynamic pages. Structured Query Language or MySQL is an open-source database management system used in conjunction with PHP to retrieve and store data. Both are implemented into HTML pages to transform a web page from static to dynamic.

Analytics

Speaking of analytics, every digital marketer is required to be well-versed in this category. The word “analytics” has lost its lingual command with the proliferation of the digital marketing. Most of the time it is viewed in the light of soft stats like the number of subscribers, page views, social media followers and visits to the site. Forget those.

According to Wikipedia, analytics refers to “extensive use of statistics and math” and the “discovery of meaningful aspects in data.” If you want popularity in the field of digital marketing, you need to look at who’s coming to your website, what channels are giving you buying customers, and what conversions are enhancing your customer relationships. In addition to that, you can use Digital Analytics Services to have a command over the concept.

Storytelling

Much of the digital marketing nowadays involves composing quality content. With that arises the need for knowing how to connect with the target audience. Employing your skills in programming languages as well as analytics, you can start crafting campaigns and stories that will resonate with people.

Being a digital marketer, my experience says that data from analytics exhibits conversion rates of site visitors to customers are higher when the form of the content driving visitors is a story. A story doesn’t refer to create fairy tales or fables, it means utilizing your brand’s voice uniquely and creatively. Whether you create a video, a blog post, or a Pinterest board, it should connect with your audiences’ preferences. Consumer insights analysis services can be of great importance to know the interest of your customers.

Penterra Analytics is a leading company which provides excellent market research and analytics services at reasonable cost.   

Consumer Insight and Its Important Aspects

Customer or consumer insight refers to the understanding of your customers, their experience with you, their buying behavior, and their needs and beliefs. Consumer insights analysis services go beyond raw data or research, and it’s a multi-view of your consumers derived from a strategic analysis of quantitative and qualitative data.

Time and time again, consumer insight has proven its importance and usefulness in almost any kind of business. Therefore, it is vital to recognize the potential of good customer insight, and how crucial it can be for your system of marketing.

Surprisingly, since the creation of strategic marketing, there seems to be no concise definition of ideal customer insight. Here, in this post, we have broken this into four parts to define a useful consumer insight that will navigate your company through great heights of success:

Consumer Research

Consumer research plays a vital role in the maturity of marketing. There is excellent power in being able to find out patterns in a customer’s activities and to predict their response, but all these will be void if you are unaware of consumer behavior. Nowadays, businesses opt for Digital Analytics Services to know why and how customers are behaving in a particular manner.

Data Quality

Without knowing how to manage the collected data, the process of gathering it won’t be useful. Customer data management is an essential requirement of the whole process of customer insight. All the quality of predictive analysis, behavioral analysis, and database targeting are the quality of data gathered. Hence, the availability of data alone won’t be unproductive if you get bad data.

Database Marketing

This is one of the skills of consumer insight. In fact, database marketing is known as some direct marketing because it shares a history of enriching direct emails of companies. Database marketing involves the scientific process to bear on consumer insight work. In the business culture, test and learning provide a given phenomenon wherein research and analysis when converged give an accurate understanding of customers.

Analytics Team

It’s worth knowing that a team of expert and dedicated employees are needed to tackle this short of strategic marketing. This work requires SQL programming, IT skills, and analytical skills. Therefore, the role of sophisticated data analytics becomes crucial to understand how customers are behaving and how they might behave in the future. You can use Social Media Analytics services as an aid to achieving your business goals.

Penterra Analytics is a top-ranked marketing research and analytics services provider which has been offering a variety of services for a long time. 

Top 3 Benefits of Availing Digital Analytics Services

In our technologically advanced world, digital analytics is often described as a process of analyzing traffic behavior and measuring site statistics. There are various benefits of availing digital analytics services, but we will be discussing top three in this piece.

Doing some effective data analysis is always typical for businesses. However, data analysis is a method that can be used for collecting crucial data to promote your site. That’s why it has been gaining in popularity among blogs, websites and portals.

Digital analytics is used to identify users, analyze market trends, and determine the behavior of website visitors. Here are top benefits of digital analytics:

Monitor Your Visitors and Users

With digital analytics, you will be able to know how long a visitor stayed on your website, who he is and where he came from. It will allow you to know visitors’ clickstreams, the keywords they used, and what made them to visit your site. It can also tell you on how many occasions a user returned to your site and which pages were given preference.

In this age of digital era, you can also opt for social media analytics services to extend your reach to clients from different nations and habits.

Optimize Your Website

After carefully studying the actions of your users, you can act accordingly when it comes to optimizing your website. You will have an idea about the aspects of your website that need to be changed. You will also be able to adjust specific components of your site that need improvement. You can fix technical problems to improve, streamline or reshaped site navigation for assisting your users and visitors better.

Formulate a Sales and e-Marketing Plan

Digital analytics will help you n preparing an e-marketing plan and course of action. This can be more effective as your plan would be based on actual facts rather than more probabilities. You get to know what your market wants. By tracking highly-viewed items, you will learn which products have received the highest response.

It will assist you enhance your earlier programs such as PPC advertising. In short, digital analytics will not only fetch your more clients but also monitor and keep your clients interested in your products or services.

If you want digital analytics, social media analytics or consumer insights analysis services, Penterra Analytics is the right destination for you. The company has been providing excellent digital analytics services for many years now.