Why Social Media Analytics Services Are Important for Your Business?

Today, most of people have realized the importance of social media and are giving it the respect as a genuine extension of a site, rather than an individual entity. It provides you with a platform where you can share your thought and spread your message.

On the other hand, the use of  Social Media Analytics services is also gaining in popularity for many reasons. Tracking your social media analytics is crucial as it helps you find out what is or isn’t working and allows you to track your progress over a specific period.

Here in this post, I am sharing my experiences with social media analytics.

When I started social media marketing, I had no idea about analytics. I used to invest most of the time in getting a steady stream of content through different profiles. I would generate the content, pushed it on my social media channel, and once it was done, I used to cross my fingers hoping that visitors would come to visit my pages. But, it didn’t work out most of the time.

There is no denying that content is the key, but so is engagement. You are required to drive people on your site to see the impressive content you have composed. You also need to know whether visitors like your content. So, how would you know that you are doing the right thing? Here is where the role of social media or Digital Analytics Services becomes essential.

Social media analytics enables you to know how many people visit your site every month or how many people come from each of your social media platforms every month.

Secondly, a shortcoming of traditional marketing is the inability to figure out the exact information on ROI. Counting the number of assigning a value to media coverage is very subjective, tough to calculate, and not always an accurate measurement system.

Though return on investment (ROI) of inbound content marketing is not that easy to gauge, analytics helps you see a bigger part of the whole picture. Apart from showing how your following has improved and how many fans have you accumulated, some analytics services providers let you track how many leads your social media efforts have brought in.

So, no matter whether you are a big or small company and investing money and time in social media, you should consider social media analytics to get the whole picture and see the fruits of your efforts.

Penterra Analytics, a renowned Indian company, provides you with some excellent social media analytics and Consumer insights analysis services at very competitive costs. The company has earned a great reputation for offering a wide range of top-class services related to market research and analytics.