Understanding Syndicated and Customized Research Reports

You may have a ground-breaking innovation with the capacity to disrupt the market, but you need the market awareness, competitive intelligence, and strategic insights to make an innovative thrive. You should be ready for market research. But how would you know which research type is the most beneficial for your business?

With a common goal of analyzing consumer behavior and market trends to develop essential industry insights, the two widely-known forms of market research are custom research and syndicated research. Which is the best for you?

Let’s find out!

Difference between customization and syndication:

Syndicated market reports are usually drafted and sold by marketing research firms for extensive use by multiple companies. Many businesses in the same field can buy the same and apply its broad, widespread data to make their business strategy.

Customized Research Reports, on the other hand, are created for one company, making the data unique to the company’s specific product or service. With this access, companies get clear market insights into their particular innovation- allowing unique brand awareness and more accurate decision-making.

Cost Factor

In custom market research, there are mainly three significant cost factors across many types of marketing firms: time, resources used and research quality.

The emergence of automation leads to the ability to streamline these processes in less time with astonishing precision- making custom research affordable and insightful.

In plain words, less time, people and resources required to create a study, the less it costs. Less time saves money and provides a more accurate portrayal of the market at present versus how it may look months down the road- making critical business decisions to be made in real time.

Automation and Research Quality

Does automation compliment the Customized Secondary and Primary Research Reports? Robust algorithms can target, identify and reach the most relevant and influential leaders in the market. The ability to contact many targeted industry leaders at once ensures a higher number of appropriate responses.

Custom automation allows comprehensive, high-quality insights to quickly gather and present a template report- offering exclusive perceptions into specific innovation. This also makes vital decision makers exhibit their interest in your particular business, creating a space for developing professional connections and potential leads.

To know more about custom research, Procurement Research Services, and other concepts related to market research and analytics, you can reach Penterra Analytics. Penterra Analytics offers a wide range of services, including knowledge services, data services, analytics services, investment research services, and so on.