Why is Market Research Crucial for Business Success?

Market is dynamic. What works now may not be suitable tomorrow. It is imperative for every business to keep an eye on changes and adopt proper strategies according to market demands and trends. Any company failing to frame new policies will risk business growth and survival in the market.

What is needed to succeed in the dynamic and competitive market?

The answer to this problem is market research services. These are proactive approaches to collect essential data and understand the critical components of the targeted market. Customized market research helps companies gain invaluable information about competitors, market trends, demographics, economic shifts, and targeted audience.

Making marketing decisions without substantial evidence and insights involves enormous risks. The data-backed insights help carve strategies and marketing plan assessing the current industry standards. It is an essential service whether you are looking for expansion or launch new products and services.

Without an iota of doubt, market analysis services play significant roles in your business success. They offer the following information that impacts your business positively:

Know your market size

It gives information about the market size, sale revenue, market segmentation, demand and supply and other factors. Demarcating your market size will help to make potential strategies to target your audience.

Know and Understand your Customers

Understanding of customers decision-making is very critical for your brand success. It informs you on buying patterns, customer behavior, identifying the targeted audience, age group, client perception, and other factors.

Evaluate Customer Needs

Continuous evaluation and understanding the exact need of potential customers help to develop your products and services accordingly. Even the existing products can be modified based on the finding in the research.

Competitor Analysis

Analysis of competitors helps to find valuable information about their strategies, impact on targeted consumers, and other factors. These insights are helpful to modify your approach as well.

Explore Business Opportunities

Market research can act as a tool to identify untapped or unexplored markets relevant to your industry. It helps to bridge existing gaps and find out more opportunities for your business.

Solve Business Problems

There is a reliable way of identifying your business problems, if any, in the market research. Finding the business problems help to resolve or get possible remedies in place.

For example, it tells the reasons for reduced sale volume, brand awareness or negative brand image in the market.

Develop Suitable Business Strategies

Insights coming out of research data can be used in developing strategies for product or service pricing, distribution, advertising, and other business decision. Research guides businesses to make better decisions and other activities.

Customized market research and analysis help any business minimize risk and enhance possibilities for growth and progress.

Are you looking for reliable market research services?

Penterra Analytics offers customized market research and analysis services to businesses worldwide helping them to grow and achieve success. Contact them to get services today.

Importance and Benefits of Using Lead Generation Research Services

Today, businesses need a solid audience base and lead generation will help your marketing and sales efforts.

Lead generation is nothing but a market strategy. It stands for stimulating and capturing the interest of the potential customers in a product or service to generate sales.

Digital platforms have been used in greater numbers for lead generation. But, these platforms and channels have undergone some specific changes largely due to the growth of newer social media and online techniques. That’s why opting for Lead Generation Research Services will help you make your task easier.

More information available has led to the rise of self-directed buyers. Nowadays, several techniques are being used to establish and qualify sales leads before they will get passed to the sales departments.

Importance of Lead Generation

Over the years, several changes have taken place in the buying process. Marketers implement advanced ways to approach buyers. They design their type of noises to be heard by the target customers. Mass advertising and email blast techniques are still being used by marketers.

However, there are a lot of other options available that have made the businesses to shift focus and concentrate on the customers finding them. Apart from that, marketers are also striving for building a continuous seller-buyer relationship. There are businesspeople that use Industry News Monitoring services to extend their reach in the market.

Benefits of Lead Generation

Increase in Sales

You can get the benefit of increasing your sales by using lead generation services. Lead generation is a must in this highly competitive world.

Contributes to a Positive ROI

Since it’s a marketing technique, lead generation plays an important part in bettering return on investment. Since you pay only for the leads receive, there are greater chances of squaring ROI.

Target Desired Customers

Lead generation enables you to target your customers at different demographic locations. Hence, you decide where you think you could make more sales.

Costs less Then TV, Print and Billboards Ads

Since advertising has always been a requirement for getting success in a business, it’s vital to go for the most convenient market strategy that will be cost-effective and produce better results. Lead generation is the very option for a business.

So, these are the reasons why lead generation is essential for businesses.  If you want to use lead generation and Company Profiling Research services, contact Penterra Analytics today. Penterra Analytics is a renowned company offering a wide range of services related to market research and analytics.

Contact Penterra Analytics now!

A prioritized research report grants a merchantable profit period

Market is a perilous ground for entrepreneurs and businessmen. With so many variables in the sector revolving financial, social, political and natural aspects, the very weave of the market is constructed from unpredictability and fluctuation. The reduction in the number of successful commercial endeavours is due to the dearth of proper intelligence, their execution and an astute strategy. The need of research reports in conjuring of a fruitful and decisive trade methodology is very critical for the success of an initiative.

The research procedures are of two main types – I) The Syndicated Research; analyzing and drawing inferences on reports released by accredited surveying organizations that release statistics and intelligence regarding general overview of different industrial domains. II) The Customized Research; a focused analysis on a particular domain funded by a singular entity to ensure insightful assessment on the firm’s future in that particular sector.

The Customized Research Reports are very creative and effective as it paves a planned approach towards financial marketing & investments and turn the venture into a profitable one. The process has two reporting systems – I) The Primary Research; information gathering from different firms and recording their individual visions. II) The Secondary Research; scrutinizing the previously published reports of the firms and drawing productive inferences from those. Thus from the Customized Secondary and Primary Research Reports a client can benefit a lot.

But how can one successfully incorporate a customized research?

The third party consulting and archiving service providers are the best option to accelerate an intelligence accumulation drive for any firm. The reports of Procurement Research Services are

.Inclusive of benchmark data and cost effective trend analysis

.Convenient is pinpointing the exact information

.Consistent in supplying data regarding product & vendor characteristics, pricing dynamics, negotiation and many more

.Unbiased in integrity and are defragmented

Penterra Analytics is the one of the best procurement research service provider in the sector. We offer

.Real-time and updated reports on varied categories

.Strategic planning

.Strategic sourcing

.Process implementation

.External and complementary collaborations

….and others

So, contact Penterra Analytics for customized research services today.

Penterra Analytics turnkey’s a financial business outlook into a profiting entrepreneurship

The common courtesy is to bow but to bow out is a sign of vulnerability under oppressive conditions. The latter is more common nowadays in the financial layout of the world. The unsparing rivalry in the unforgiving market is making the financial system a dreaded sector. Constant upheaval in the global political scenario has destabilized the financial system with fluctuating stockpiles and exchange rates. Due to such dire conditions the maturity of the market has fallen as many of the start-ups and corporate are failing to synchronize with the frequency of the market due to dearth of flexible and updated financial strategies. Without proper financial resilience surviving the cut is not possible. 

The Financial Modeling and Analysis services from Penterra Analytics not only grounds a solid base for a company but also predicts and measure its growth in the sector. The financial modelling service works with the essential task of establishing a business framework of a firm in financial real-time co-ordinate, which represents the performance of the same in the fiscal sector concerning application of quantitative finance, corporate finance and accounting. The modelling helps in assessment and prediction on the required intentions of the firm vis-à-vis lending or investing on financial projects through analysis of market trends and fiscal ratios.

Suggesting the proper investing or lending plans to the client is also a vide point in Penterra Analytics’ agenda. We cater Buy Side Research services to the clientele regarding purchasing of investment products like equity, hedge funds, venture capitals, trusts, prop trading and more through critical analysis of the entities and their future economical evaluation. We also assist the firms on lending ventures by offering our Sell Side Research services. The in-depth analytical research reports and concrete information from our end enables the client to sell foreign exchange, bonds, stocks and others to focused gateways of financial industry to reap maximum turnover.

Top 4 Reasons Why You Need Competitive Intelligence Analysis for Your Business

Competitive intelligence refers to the collection of the market information to analyze and deduce a pattern from the competition which shows the market dynamics and how they change with the presence of your competitors.

Your competition may be providing more attractive schemes then you are, might be marketing its services and products better and more importantly might have a better brand image then your business. Since all of these competitive intelligence observations ask for an immediate implementation of techniques and tactics to beat the competition, choosing Competitive Intelligence Analysis services will become crucial.

Top companies and businesses are required to do this on a daily basis as they can’t survive if they don’t keep themselves updated with competition information. There are many sources from where you can gather intelligence. All of these sources provide you with the market and competitive intelligence.

However, you will need to analyze the data and find out which is the best course of action. In many cases, stay quiet can be an option whereas in others you may have to act very fast against the competition.

Gather competitive intelligence or using Competitive Industry Analysis Services is vital for your business due to the following 4 reasons:

•    You need it to be aware of the market dynamics and understand when you are being outsmarted or if you are outperforming the competition.

•    You need it to have maximum knowledge of the external business environment which may influence your marketing strategy and long-term view of the company.

•    You need it to assess the risk by knowing the changes taking place in the market and what kind of influence they will have on your business.

•    You need competitive intelligence for opportunity analysis wherein an opportunity ignored by your competitor can be taken over by your brand.

Hence, there can be plenty of reasons to carry out competitive intelligence analysis for your business regularly. Don’t forget; competitive intelligence is not only about making you stronger against the competition but also about analyzing yourself with regards to your market standing. Such analysis will eventually help your customers, channels, employees, and other stakeholders.

To use excellent competitive intelligence and Business Plan Development Services, you can contact Penterra Analytics. Penterra Analytics is a world-class company that has been providing numerous services related to market research and analytics for many years now.

Contact Penterra Analytics today!  

Top Reasons Why You Need Social Media Analytics Services

Social media has given people a phenomenal authority to shape the business narrative. No matter whether your goal is to boost sales, increase brand awareness or enhance customer satisfaction, social media can prove to be an incredible tool. As a marketer and communication professional, it’s easy to understand what social media can do; it has much information about your competition, customers, and the target market. For others, understanding the true value of social can be difficult and that’s where Social Media Analytics services come in handy.

Measure Social Media ROI

From a company’s point of view, social media can be a lifesaver. It enables you to measure social media return on investment (ROI) for customers and provide you with actual figures to exhibit the effectiveness of social media campaigns. If you aim at increasing web sales, tools such as Google Analytics will show you how users reached the website and how many of them make a purchase.

Refine Your Social Media Strategy

Just a few clicks and we can see which tactics are working for us and which aren’t, allowing us to focus on our efforts that deliver actual value and work on improving on the ones that aren’t. For instance, if you have noticed that images embedded in the content attract more engagements or clicks to your site, you can compose your content in a way that it’s shared with an image attached.

In short, Digital Analytics Services, especially social media, allows marketers to gain a complete understanding of their brand. They can also refine social media strategy to achieve their goals and objectives.

Know Your Customers

Today, almost every business has a digital footprint and marketing professionals can take great advantage out of it. Social media can work as a way to engage with your target audience in real time.

On the other hand, social media analysis helps to get a better understanding of the needs of your audience. Analytics lets you know which types of content engage your audiences, encourage clicks, likes etc.

Benchmark against Competitors

There is no denying that much can be learned from competitor analysis. Social media analysis enables businesses to identify their competition, what they do and where the flaws are in their social media strategy.

So, what are you waiting for? Contact Penterra Analytics to receive digital analytics and Consumer insights analysis services at reasonable cost.

Penterra Analytics provides you with a wide range of services related to market research and analytics.

Why Social Media Analytics Services Are Important for Your Business?

Today, most of people have realized the importance of social media and are giving it the respect as a genuine extension of a site, rather than an individual entity. It provides you with a platform where you can share your thought and spread your message.

On the other hand, the use of  Social Media Analytics services is also gaining in popularity for many reasons. Tracking your social media analytics is crucial as it helps you find out what is or isn’t working and allows you to track your progress over a specific period.

Here in this post, I am sharing my experiences with social media analytics.

When I started social media marketing, I had no idea about analytics. I used to invest most of the time in getting a steady stream of content through different profiles. I would generate the content, pushed it on my social media channel, and once it was done, I used to cross my fingers hoping that visitors would come to visit my pages. But, it didn’t work out most of the time.

There is no denying that content is the key, but so is engagement. You are required to drive people on your site to see the impressive content you have composed. You also need to know whether visitors like your content. So, how would you know that you are doing the right thing? Here is where the role of social media or Digital Analytics Services becomes essential.

Social media analytics enables you to know how many people visit your site every month or how many people come from each of your social media platforms every month.

Secondly, a shortcoming of traditional marketing is the inability to figure out the exact information on ROI. Counting the number of assigning a value to media coverage is very subjective, tough to calculate, and not always an accurate measurement system.

Though return on investment (ROI) of inbound content marketing is not that easy to gauge, analytics helps you see a bigger part of the whole picture. Apart from showing how your following has improved and how many fans have you accumulated, some analytics services providers let you track how many leads your social media efforts have brought in.

So, no matter whether you are a big or small company and investing money and time in social media, you should consider social media analytics to get the whole picture and see the fruits of your efforts.

Penterra Analytics, a renowned Indian company, provides you with some excellent social media analytics and Consumer insights analysis services at very competitive costs. The company has earned a great reputation for offering a wide range of top-class services related to market research and analytics.